We don't sell saunas.
We save you from buying the wrong one.
The honest guide to getting a home sauna. What it actually costs, what actually matters, and what everyone gets wrong.
3 short emails. 5 min each. Read by people who'd rather do it right than do it twice.
Sound familiar?
You've had 47 tabs open for three weeks.
You started with a simple question: “Can I get a sauna at home?” Now you're deep in Reddit threads at 11pm comparing Harvia heaters and wondering if you need a 240V panel upgrade.
Here's the thing. Most “guides” out there are written by companies that sell saunas. Their “best sauna” list always features their own products. Their cost estimates leave out the $2,000 electrical work you'll discover after you've already committed.
The average home sauna project runs 30-40% over budget. Not because saunas are expensive. Because the information out there is designed to sell, not to help.
The $3,000 surprise
Most people don't realize they need a 240V panel upgrade until the sauna is already sitting in their driveway. That's a $2,000-3,000 electrician bill nobody warned you about.
The wrong wood
Cedar smells amazing. It also warps in humid climates. Western red cedar and thermally treated spruce are completely different decisions. Most guides don't even mention this.
The sauna nobody uses
Almost half of home saunas get used less than once a month after the first year. It's not about the sauna. It's about where you put it and how long it takes to heat up.
Close the other tabs
Three emails. Everything you need.
We spent the hours so you don't have to. No fluff, no upsells, no brand sponsorships.
Email 1: “What it actually costs”
The real numbers for 2026. The unit, the installation, the electrical, the permits, the energy bill. We break down budgets at every price point so you know exactly what you're getting into before you spend a dollar.
Email 2: “Which type fits your life”
Infrared or traditional? Indoor or outdoor? Build it yourself or buy a kit? There's no "best" sauna. There's the right one for your space, your climate, and how you'll actually use it.
Email 3: “What everyone gets wrong”
The 12 mistakes we see over and over. Plus honest product picks based on the heaters, kits, and saunas we've spent the most time comparing. Clear, practical, and buyer-first.
Why listen to us? We don't have a sauna to sell you.
No skin in the game
We don't manufacture saunas. We're not backed by a sauna brand. When we say a $4,000 barrel sauna fits better than a $12,000 custom build, it's because we mean it.
We did the homework
In-depth guides, product comparisons, and real time studying how home sauna buyers get tripped up. We spent the hours so you don't have to.
The Reddit thread you wish existed
We cite our sources. When we're not sure, we say so. When a product is good but overpriced, we say that too. If you've been reading r/sauna at midnight, you're our people.
Questions we see every week
“We were quoted $8K for installation on a $5K sauna. Nobody warned us about the electrical requirements.”
“I wish I'd known about the difference between dry and wet sauna before I bought. Would have chosen completely different.”
“Six months of research and I still can't decide. There's too much conflicting information out there.”
Sound familiar? That's exactly why we made this.
“The sauna is the poor man's pharmacy.”
Finnish proverb
The best sauna is the one you actually build.
We'll help you pick the right one.
While you wait for email one
Places worth the journey
The world's best saunas. For inspiration, or for your next trip.
